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REGIONAL LABOUR COORDINATOR | INTERIOR HORTICULTURE SECTOR
Regional Labour Coordinator: Interior Horticulture Sector
Location: Kelowna, BC
Application deadline: March 24, 2026
Terms: Full-time with benefits
Preferred Start Date: April 13, 2026
End Date: December 31, 2027
About Us
Tree fruit and wine grape growers in British Columbia’s interior are facing serious labour challenges. Domestic participation in agricultural work has declined, while reliance on temporary foreign workers has grown. Interior growers are asking for help. What’s missing is a unifying, region-specific labour strategy with actions designed to meet the unique needs of the tree fruit and wine grape sectors. We also lack capacity to research and advance policies and programs that may be suitable for our commodities.
Four industry groups – BC Fruit Growers’ Association, BC Cherry Association, BC Wine Grape Council, and BC Grapegrowers’ Association – are contracting a shared labour coordinator to help develop a regional labour strategy for tree fruit and wine grape industries, provide recommendations to address system-level barriers in federal and provincial labour policies and programs, and develop practical solutions to housing, training, and workforce challenges.
The BC Fruit Growers’ Association will administer the project and provide workspace for the Regional Labour Coordinator. An oversight committee with representation from each organization will determine priorities, oversee annual work plans, and evaluate performance.
The Role
As the Regional Labour Coordinator, you will drive important initiatives that strengthen the interior horticultural sector and contribute to the long-term success of fruit growers. In partnership with a small but dedicated team, you will create the first-ever labour strategy for tree fruits and wine grapes, prepare policy briefs and white papers, and produce annual labour needs assessment reports. You will also work on best practices guides, newsletter updates, webinars, and other communication materials for industry associations and their grower members. This role is ideal for a solutions-oriented and collaborative leader with exceptional communication, research, and analysis skills and a passion for the agricultural sector.
Key Responsibilities
- Project Coordination: Lead and coordinate the project oversight committee, prepare annual work
plans and manage budgets, liaise with stakeholders and funders to gather input and build support,
and measure and report progress. - Labour Strategy: Develop a regional labour strategy, analyze workforce trends and risks, and align
strategy with industry priorities. - Policies and Programs: Research, evaluate, and develop policies and programs for initiatives like
primary and secondary employer designations, international tourist backpackers visas for short-term
agricultural work, and farm worker housing. - Strategic Projects – Domestic Labour: Develop initiatives and pursue funding and partnerships to
improve local worker attraction, housing access, and retention. - Workforce Planning and Coordination: Assess annual and seasonal labour demand across tree fruit
and wine grape sectors, identify shared timelines, bottleneck, and opportunities for collaboration, and develop coordinated labour forecasts and recruitment strategies.
Ideal Candidate
As an applicant, you will have:
- Post-secondary education in a related field (e.g. policy, planning, governance, administration, human
resources, agriculture, environmental science). - Exceptional policy research and analysis skills.
- Project and/or program management experience, including budgeting and work planning.
- Excellent written and verbal communication skills and a high level of creativity.
- Ability to see the big picture and identify what could be rather than just what is.
- Superior time management and organizational skills and ability to multi-task.
- Experience leading committees.
- Superior ability to build and maintain relationships with a wide range of people.
- Familiarity with BC’s tree fruit and wine grape industries and related agricultural policies and programs is considered an asset.
- Valid BC Class 5 Drivers Licence
Compensation and Benefits
- Salary Range: $65,000 – 75,000, based on qualifications.
- Hours: Full-time, Monday to Friday, with some flexibility in scheduling. Some evenings and weekends
may be required. - Benefits: BCFGA offers a competitive benefits package after a probationary period, including health
and dental coverage, paid vacation, and professional development opportunities. - Location: The role is based in Kelowna, BC, with occasional travel required.
Application Process
Please submit your resume and cover letter (in PDF or Word format) to labour@bcfga.com, with the subject line Labour Coordinator Job Application, by March 24, 2026. Interviews will be held the week of March 30. Only those selected for an interview will be contacted directly. The BCFGA is committed to fostering an inclusive workplace. We are an equal-opportunity employer and encourage applications from all qualified individuals.
VINEYARD FOREMAN, CENTRAL | FRIND WINERY
Vineyard Foreman, Central
We are seeking a detail-oriented, hands-on Vineyard Foreman for the Central Okanagan, with multi-season expertise, who will be responsible for the day-to-day operation of approximately 200 acres of company-managed vineyards. This role oversees vineyard health, supervises labour, tracks key data, and manages costs across assigned sites.
The Foreman ensures vineyards are regularly scouted and well maintained to remain healthy, productive, and disease-free. This position also plays an important role in collecting and reporting viticulture data that supports decisions around pruning, crop load, frost protection, irrigation, and harvest planning. Strong field presence, hands-on vineyard knowledge, careful observation, and clear, proactive communication are essential to success in this role.
This position is based at our Black Mountain Vineyard location at 1325 Mackenzie Rd, Kelowna, BC, V1P 1C4.
Responsibilities
Vineyard Operations
- Assume day-to-day ownership of assigned vineyard blocks, ensuring all cultural practices are completed according to viticultural plans, seasonal timelines, and quality standards.
- Execute and oversee all vineyard operations including pruning, tying, shoot positioning, wire management, leaf removal, cluster thinning, hand hoeing, tractor operations, irrigation management, and harvest activities.
- Take direct responsibility for vineyard health, ensuring vines are maintained in a disease-free condition through proactive monitoring, prevention, and timely intervention.
- Conduct regular, vineyard scouting for pests, diseases, nutrient deficiencies, water stress, frost damage, and vine balance.
- Flag and communicate potential risks early, recommending corrective measures to management and carrying out corrective actions in the field.
- Ensure vineyard work supports production targets for yield, fruit quality, vine longevity, and sustainability.
Labour Leadership & Performance Management
- Train, mentor, and hold accountable vineyard crews, including local employees and Temporary Foreign Workers (TFWs).
- Set clear daily and weekly work plans and quality expectations.
- Support coordination, onboarding, and compliance related to Temporary Foreign Worker programs (SAWP, AgStream).
- Manage fertilizer, chemical, tool, and supply inventories to ensure appropriate availability and stewardship.
Equipment, Irrigation & Infrastructure
- Oversee the safe and effective use of vineyard equipment and machinery.
- Ensure preventative maintenance and coordinate repairs to minimize downtime.
- Take primary responsibility for irrigation system operation, including scheduling, monitoring, troubleshooting, repairs, and reporting deficiencies.
- Maintain vineyard infrastructure (trellis systems, wires, posts, drip irrigation) to required standards.
Health, Safety & Compliance
- Lead vineyard safety practices and ensure compliance with OH&S, WCB, WHMIS, pesticide use regulations, and company policies.
- Identify hazards, investigate incidents, and implement corrective actions.
- Ensure crews are trained, equipped, and working safely at all times.
Harvest & Cross-Department Support
- Coordinate and participate in harvest operations, including supervising vineyard crews and hauling fruit from company and contract vineyards as required.
- Support other operational divisions as needed, including equipment operation and vineyard crew supervision.
- Be available for on-call responsibilities related to irrigation, frost events, disease risk periods, and emergencies.
Skills & Qualifications
- Certificate, diploma, or degree in Horticulture, Agriculture, or related field preferred.
- Spanish language considered an asset
- Valid Class 5 Driver’s License required; Class 3 or Endorsement 20 required or obtainable.
- Ability to lift up to 50+ lbs and work outdoors in all weather conditions.
- Ability to be “on-call” and work long hours as required
- Minimum 2–5 years of vineyard experience, including leadership responsibility.
- Demonstrated ability to assess vine health, identify disease and pest pressure, and implement preventative practices.
- Strong observational skills, attention to detail, and disciplined record-keeping.
- Experience with Temporary Foreign Worker programs (SAWP, AgStream) is an asset.
Why Work for Us?
At Frind Winery, you’ll join a team of dedicated professionals passionate about wine and committed to excellence in every aspect of our operations. We foster a culture of innovation and creativity, both in our winemaking techniques and in the experiences we deliver. As an equal opportunity employer, we value diversity and encourage individuals from all backgrounds to apply.
What We Offer
- The pay range for this position is $70,000 – $80,000 (*) per annum, commensurate with experience.
- Paid time off
- Extended Health Benefits
- Use of fleet vehicle and gas card
- Employee Discount in Cafe, Tasting Room, Wine & Restaurant
It is not typical for an individual to be hired at the top of the range for their role. Actual placement within the range will be contingent upon several factors, including but not limited to the candidate’s qualifications, education, experience, internal equity, and alignment with market data.
Apply Today!
Please submit your most recent resume and cover letter outlining your qualifications and interest in the role to careers@frindwinery.com. Be sure to include your location, phone number, and personal email so we can connect with you.
We look forward to meeting you!
VINEYARD LEAD, NORTH | FRIND WINERY
Vineyard Lead, North
We are seeking a hands-on and detail-oriented Vineyard Lead, North to oversee day-to-day vineyard operations within assigned blocks. This role is responsible for ensuring all activities are executed to established quality, productivity, and safety standards. The Vineyard Lead provides direct leadership to vineyard crews, implements irrigation and spray programs, maintains accurate operational reporting, and upholds high viticultural standards to support overall vineyard performance and crop quality.
This position is based at our Vernon location at 6674 Bella Vista Rd, Vernon, BC V1H 1B8.
Responsibilities
- Performs all vineyard tasks including pruning, tying, thinning, and canopy management to meet quality targets.
- Assists in directing vineyard crews and ensuring that work is completed correctly, safely and on schedule.
- Implements and documents irrigation, fertilizer, and spray programs.
- Operates vineyard equipment and reports required repair work immediately.
- Reports on progress and/or estimated completion of allocated duties to the Vineyard Foreman, North.
- Transports bins to and from the winery during harvest.
- Follows safe operating procedures and ensures vineyard staff comply with OH & S Guidelines.
- Ensures accurate reporting of employee hours in Dayforce.
- Demonstrates and maintains competence in the following areas: Operation of Vineyard Equipment, Pruning, Soil Management, Irrigation, Canopy Management, Disease & Pest Control, Vineyard Establishment, Harvesting, Staff Training and Grape/Vine Identification
- Other duties as assigned.
Skills and Qualifications
- Demonstrated ability to problem solve and troubleshoot issues with equipment and irrigation.
- Ability to plan several steps ahead, prioritize daily tasks and supervise projects.
- Excellent communication skills.
- Ability to motivate teams to perform to their maximum level of productivity.
- 2 years experience working in vineyards or related experience in agriculture, or equivalent combination of education and experience.
- Basic knowledge of vineyard work.
- Basic knowledge of irrigation systems.
- Basic Health & Safety knowledge (WCB & WHMIS).
- Basic spreadsheet and computer skills.
- Valid Class 5 Drivers License required in good standing.
- Endorsement 20 or equivalent is an asset.
- Must be able to complete all physical requirements of the job which include farm labour, lifting up to 50 lbs, operating machinery, etc. and ability to work in all weather conditions.
- Current First Aid Certificate is an asset
- Spanish language is considered an asset.
Why Work for Us?
At Frind Winery, you’ll join a team of dedicated professionals passionate about wine and committed to excellence in every aspect of our operations. We foster a culture of innovation and creativity, both in our winemaking techniques and in the experiences we deliver. As an equal opportunity employer, we value diversity and encourage individuals from all backgrounds to apply.
What we offer:
- $50,000 per year
- Paid time off
- Extended Health Benefits
- Employee Discount in Cafe, Tasting Room & Restaurant
Apply Today!
Please submit your most recent resume and cover letter outlining your qualifications and interest in the role to careers@frindwinery.com. Be sure to include your location, phone number, and personal email so we can connect with you.
We look forward to meeting you!
TASTING ROOM CREW | NICHE WINE CO.
Niche Wine Co. Tasting Room Crew Member
Join our Crew at Niche Wine Co.! New adventures and great times ahead!
Are you passionate about wine, hospitality, and creating unforgettable experiences? We’re seeking energetic and friendly individuals to join our tasting room crew in the heart of West Kelowna. Bonus points if you are passionate about marketing, organization, and agri-tourism experiences.
Who We Are
Our family-owned and operated winery, nestled in the hills of West Kelowna, produces small-batch wines that showcase our love of farm and family. In addition to the winery, we have recently launched the Outside Inn, a new micro-resort in the heart of our vineyard. We are community builders, dog lovers, and Pinot enthusiasts (in no particular order) with a passion for growing grapes and good times on our farm at the top of Bartley Road. We are looking for a friendly, energetic tasting room crew member to join the Niche team and family!
Who You Are
- B.C. Serving it Right Certified
- B.C. Food Safe Certified
- Passionate about building a career in the wine industry.
- Entrepreneurial spirit and self-management skills.
- Willing and able to provide engaging and authentic hospitality.
- A proven communicator who is comfortable entertaining groups of guests.
- Able to stand and walk for long periods and lift up to 40 lbs.
What You Will Do
- Lead tours, tastings, and other guest experiences.
- Provide engaging hospitality that translates into wine sales.
- Describe our wines, winemaking, and story.
- Help us meet our wine and wine club sales targets.
- Support with club packing, shipping, and events.
- Facilitate checkout experience for guests using the POS system.
- Maintain merchandising, organization, and cleanliness of the winery.
- Set up and clean up (including washing and polishing all glassware).
- Support with Outside Inn operations.
- Execute Hilltop Patio & Bar stocking, service and innovation.
Perks & Pinot
- Mentorship from passionate and enthusiastic owners.
- Competitive compensation ($20 /hour + Wine Club Sign-Up Bonus)
- 25% Discount on wine!
Send your resume to hello@nichewinecompany.com
WINERY HOSPITALITY & MARKETING ASSISTANT | WINEMAKER’S CUT & THE OPERA ROOM ZERO
Job Title: Winery Hospitality & Marketing Assistant
Location: Winemaker’s CUT & The Opera Room Zero , District Wine Village, Oliver BC
Employment Type: Full time – May-October, part time November-April
Reports to: Tasting Room Manager & Winery Owners
Position Overview
We are seeking a friendly, organized, and motivated Winery Hospitality & Marketing Assistant to support our tasting room operations, wine club program, and marketing efforts. This role is ideal for someone who enjoys customer service, wine hospitality, social media, events, and who thrives in a dynamic winery environment.
Key Responsibilities
Hospitality & Tasting Room
- Deliver warm, professional, and knowledgeable service to tasting room guests
- Assist the Tasting Room Manager with daily operations and guest experience
- Process retail wine sales and manage POS transactions
- Maintain cleanliness, organization, and presentation of the tasting room
Wine Club & Direct Sales Support
- Assist with wine club administration, including member communications and order coordination
- Support wine club shipments, packing, pickups, and member events
- Respond to wine club and direct-to-consumer inquiries via email and phone
Wholesale Order Processing
- Process wholesale wine orders accurately and in a timely manner
- Coordinate order fulfillment, invoicing, and shipping or delivery logistics
- Communicate with wholesale customers regarding orders, availability, and timelines
- Maintain accurate wholesale customer and order records
Marketing & Communications
- Assist with social media content creation, posting, and engagement
- Respond to general customer emails and inquiries professionally and promptly
- Support marketing promotions, newsletters, and mailing list communications
Events
- Assist with planning and execution of winery events, tastings, and off-site promotions
- Represent the winery at festivals, trade events, and community activities
Qualifications
- Strong customer service and communication skills
- Excellent written and verbal communication
- Highly organized with strong attention to detail
- Ability to multitask and work independently
- Comfortable using social media platforms (Instagram, Facebook, etc.)
- Ability to work weekends, holidays, and occasional evenings
- Ability to lift up to [40–50 lbs]
- Serving It Right certification (or willingness to obtain)
Preferred Experience
- Previous winery, hospitality, or customer service experience
- Basic wine knowledge or strong interest in learning about wine
- Experience with POS systems and wine club software
- Social media or marketing experience is an asset
What We Offer
- Competitive hourly wage + tips
- Employee discounts on wine
- A collaborative and welcoming winery environment
Please submit your cover letter and resume to admin@winemakerscut.ca
TASTING ROOM ASSOCIATE | TIGHTROPE WINERY
Tasting Room Associate: Tightrope Winery
Date posted: February 26, 2026
Pay: CA$20.00-CA$23.00 per hour
Job description:
We are seeking extraordinary, enthusiastic Tasting Room Associates to join our Tightrope Winery team. Tightrope Winery is a small, family-owned, sustainable winery on the Naramata Bench. A true labor of love for owners Graham (viticulturist) and Lyndsay O’Rourke (winemaker) we were the first Certified Sustainable Winery & Vineyard in BC. Our wines capture the soul of Naramata – the personality, character, culture, and fruit of ‘the Bench’.
The role of a Tasting Room Associate is varied, and no two days will be the same! From working at the wine tasting bar, organizing, and leading experiences, creating memorable experiences, and having fun!
We are looking for teammates who have:
- A passion for people, wine, storytelling, and sharing knowledge
- Exceptional communication skills with the ability to multi-task
- Provide best-in-class service for guests, with a ‘YES’ attitude
- A team player, who thrives under pressure & is always willing to help
Responsibilities:
- Welcoming guests warmly & enthusiastically to Tightrope Winery
- Creating memorable guest experiences by hosting educational tastings of our wines and telling the story of Tightrope
- Sharing wine and viticulture knowledge in a fun and engaging way
- Promoting the Tightrope Wine Club, its features & benefits
- Demonstrate service excellence to all visitors by managing customer inquiries in a positive, professional, and enthusiastic manner
- Driving sales in the tasting room for wine, food, and retail items
- Performing all selling and retail functions within the retail boutique
- Handle retail transactions, including POS and accounting for daily sales
- Maintain inventory, organization & cleanliness of the tasting room
- Represent the winery at outside functions as needed
- Light housekeeping duties in public areas, stocking shelves
Required qualifications:
- Serving It Right Certificate – must be current
- 19+ years of age
- Ability to lift 20 kgs & stand for long periods of time
- Weekend & holiday availability
- Passion for wine
- WSET certification is an asset
- Previous customer service experience is an asset
Offer:
- Competitive hourly pay
- Gratuities
- Wine Club bonuses
- Preferred pricing in the wine shop
Expected Start Date: We will be bringing people onboard in April, May & June 2026
Please contact Andrea : andrea@tightropewinery.ca or 778-476-7673
Job Types: Full-time, Part-time, Seasonal
Contract length: 7 months
Benefits:
- Flexible schedule
- On-site parking
- Store discount
Work Location: In person
JP CUSTOMS | CREW LEADER
Job Title: Crew Leader
Location: West Kelowna, BC
Company: JP Customs
About Us:
The Jason Parkes Customs (JPC) family is a renegade collection of individuals and companies, operating under one cohesive and unifying objective. JPC includes three wineries, a cidery and a brewery, and we take care of our own vineyards and orchards. We embrace the challenges of grape growing by relying on a hardworking, experienced team that shares our passion for this industry.
We take pride in managing approximately 110 acres of vineyards in West Kelowna. With a focus on quality and sustainability, our team is committed to producing world-class wines. We are currently seeking a passionate Crew Leader to join our team and oversee all aspects of our vineyard operations.
Job Overview:
As the Crew Leader, you will be responsible for overseeing all vineyard activities throughout the year. You will work closely with the Vineyard Manager and a seasonal workforce to ensure the successful cultivation, maintenance, and harvesting of our crops. Your role will involve overseeing day-to-day vineyard operations and ensuring all tasks are completed efficiently and effectively. This is a “hands-on” position with an emphasis on being in the vineyard with the crews working alongside them.
Key Responsibilities:
- Directly report to the Vineyard Manager.
- Work closely with the Vineyard Manager to coordinate daily operations and activities.
- Supervise the crew during all seasonal tasks: tying, planting, tucking, shoot thinning, suckering, etc.)
- Help the Vineyard Manager with irrigation during the season.
- Conduct regular safety meetings. First aid training will be provided.
- Supervise the harvest process and ensure high-quality grape production.
- Supervise vineyard maintenance, including equipment upkeep and repairs.
Qualifications:
- Driver’s licence mandatory
- Schedule is usually Tuesday through Saturday, overtime might be demanded during summer
- Work experience in a vineyard/ Education in viticulture is a bonus but we are willing to train a highly motivated candidate.
- Excellent organizational, time management, and communication skills.
- A strong work ethic and ability to work in a fast-paced environment.
- Must be physically capable of working in the field and the ability to lift heavy objects.
- Motivated, ability to learn, interested in vine growing
- Be a team-player
- Ability to communicate in Spanish
Benefits:
- Competitive salary based on experience.
- Opportunity to work in one of the most scenic vineyard regions in BC.
- Collaborative and supportive team environment.
- Health care benefits
- RRSP contribution after 2 years of employment
How to Apply:
Please submit your resume and a cover letter to etienne@jpcustoms.ca outlining your experience and why you would be a great fit for the role of Crew Leader at JPC. We look forward to hearing from you!
JPC is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
VINEYARD OPERATIONS MANAGER | FRIND ESTATE WINERY
Vineyard Operations Manager: Frind Estate Winery
Job Description:
We are seeking a detail-oriented and driven Vineyard Operations Manager to lead and support all aspects of irrigation, fertigation, and vineyard infrastructure across our vineyard sites, spanning from Osoyoos to Vernon. This key role is essential to optimizing vine health, enhancing operational efficiency, and maintaining accurate records and reporting.
The ideal candidate will bring strong technical expertise and a genuine passion for viticulture. Hands-on experience with two-wire irrigation systems, pesticide application, and effective budget management is essential for success in this role. This position is based at our Black Mountain Vineyard location at 1325 Mackenzie Rd, Kelowna, BC, V1P 1C4.
Responsibilities
Vineyard Team Management
- Trains, oversees, motivates, and mentors Vineyard Foreman.
- In collaboration with Human Resources, leads the coordination and communication pertaining to vineyard operations Temporary Foreign Worker (TFW) processes and procedures.
Irrigation Management
- Develop and maintain Standard Operating Procedures (SOPs) for all vineyard sites, including layout of irrigation lines, timer box operations, and system mapping.
- Maintain seasonal irrigation output records for analysis and compliance.
- In collaboration with the Director of Viticulture and Winemaking, develop and follow the agreed upon schedule.
- Implement and oversee year-end system blowout procedures.
- Stay current with emerging irrigation technologies, including soil moisture and mildew sensors.
Fertigation Oversight
- Follow all timing and liquid outputs as per the agreed upon schedule.
- In collaboration with the Director of Viticulture and Winemaking develop and maintain site-specific fertigation SOPs.
- Ensure consistent and accurate record-keeping to support long-term data tracking.
- Train vineyard staff on fertigation processes and verify accuracy of recorded data.
Vineyard Development & Infrastructure
- Support irrigation and vine layout planning to promote optimal vine quality.
- Assist construction teams with technical decision-making related to water systems and vineyard design.
- Develop detailed maps outlining the final variety layouts.
- Coordinate and follow up on special earthworks projects.
- Monitor pump house performance and assess water pressure availability across all sites.
Mature Vineyard Support
- Conduct detailed irrigation scouting to ensure effective scheduling and vine health.
- Monitor pest activity and support the development of Integrated Pest Management (IPM) strategies.
- Create and support crews with daily work plans based upon the agreed upon schedule.
- Mentor Vineyard Foremen and review daily logs for accuracy and consistency.
- Oversee spray logs, ensuring proper documentation of all chemical applications.
- Support sprayer calibration and compliance with relevant SOPs.
- Provide health & safety (H&S) support, ensuring all forms and reports are properly completed.
Equipment Management
- Maintain and follow up on seasonal service records for all irrigation and vineyard-related equipment.
- Conduct quarterly audits of all operational vineyard equipment.
- Maintain a comprehensive inventory of equipment, including location, usage hours, service history, and repairs.
- Prepare an annual list of surplus equipment for sale and a proposed list for new equipment with at least three competitive quotes.
- Analyze historical repair costs to inform budgeting for upcoming seasons.
- Other duties as assigned.
Requirements
- A Diploma or degree in Viticulture or related agricultural field.
- Minimum 5 years’ experience in vineyard operations, irrigation systems, or agricultural infrastructure or combination of education and experience.
- Strong understanding of viticulture practices, including pest management, irrigation scheduling, and equipment maintenance.
- Proficient in data tracking, mapping, and SOP development.
- Technically skilled in operating and troubleshooting irrigation systems and fertigation technologies.
- Demonstrated leadership in mentoring and training vineyard staff with keeping systems in working order and maintaining lines.
- Excellent organizational, communication, and record-keeping skills.
- Commitment to workplace safety and regulatory compliance (WCB & WHMIS).
- Must have a valid Class 5 Driver’s License with endorsement 20 in good standing.
- Basic knowledge of vineyard operations and horticulture.
- Solid understanding of the Temporary Foreign Worker (TFW) Program, with a focus on the SAWP, AgStream, and Low Wage Stream programs.
- Ability to lift up to 50lbs.
- Ability to work in all weather conditions.
- Ability to be “on-call” and work long hours as required.
- Excellent interpersonal, organizational, and verbal communication skills.
- Previous experience operating applicable vineyard tools and related equipment.
- Strong record keeping, estimating and organizational skills.
- Ability to travel between vineyard sites across the Okanagan.
Why Work for Us?
At Frind Winery, you’ll join a team of dedicated professionals passionate about wine and committed to excellence in every aspect of our operations. We foster a culture of innovation and creativity, both in our winemaking techniques and in the experiences we deliver. As an equal opportunity employer, we value diversity and encourage individuals from all backgrounds to apply.
What we offer
- The pay range for this position is $90,000 – $110,000 (*) per annum, commensurate with experience.
- Paid time off
- Extended Health Benefits
- Use of fleet vehicle and gas card
- Employee Discount in Cafe, Tasting Room, Wine & Restaurant
*It is not typical for an individual to be hired at the top of the range for their role. Actual placement within range will be contingent upon several factors, including but not limited to the candidate’s qualifications, education, experience, internal equity, and alignment with market data.
Apply Today!
Please submit your most recent resume and cover letter outlining your qualifications and interest in the role to careers@frindwinery.com. Be sure to include your location, phone number, and personal email so we can connect with you.
We look forward to meeting you!
MARKETING DIRECTOR | NOBLE RIDGE VINEYARD AND WINERY
Noble Ridge Vineyard and Winery: Marketing Director
Role Overview
Noble Ridge Vineyard and Winery is seeking an experienced and forward-thinking Marketing Director to lead our brand through its next chapter of growth. This senior role is responsible for expanding brand reach, strengthening customer relationships, and transforming creative marketing initiatives into sustained commercial success across all sales channels. In this leadership position, you will shape and advance Noble Ridge’s brand voice through integrated marketing programs, expanded public relations efforts, and a robust digital and social media presence.
The successful candidate brings extensive marketing experience within the wine or luxury goods sector, exceptional relationship-building skills, and an ability to lead teams, manage partners, and achieve strategic objectives. You will oversee all marketing functions, cultivate key partnerships, and ensure alignment across all Noble Ridge’s activities to deliver a cohesive brand experience.
You will collaborate closely with the Senior Director of Sales and Hospitality and tasting room teams to create memorable guest experiences that foster loyalty and grow the Noble Ridge community both on-site and beyond.
Core Responsibilities
- Develop and manage the annual marketing plan, including budgeting, promotions, KPIs, and performance measurement.
- Design and execute an integrated marketing roadmap that enhances brand awareness, increases tasting room visitation, and accelerates Wine Club growth.
- Manage and collaborate with external partners, including creative and media agencies, to extend Noble Ridge’s reach and influence.
- Plan digital marketing initiatives across social media, email, search, and paid advertising platforms to build engagement and demand.
- Coordinate and execute wine club activities including communication and packing logistics.
- Manage website content, updates, and overall digital brand presence.
- Collaborate in the creation and execution of on-site and off-site events that attract media attention, strengthen relationships, and acquire new customers.
- Lead brand storytelling initiatives that clearly communicate Noble Ridge’s premium positioning and luxury identity and ensure brand alignment across all communications.
- Collaborate in the planning and execution of professional photography and video production to support marketing and sales efforts.
- Stay informed on market trends and consumer behavior to guide strategy and identify opportunities.
- In partnership with the Senior Director of Sales and Hospitality, convert marketing initiatives into revenue growth across direct-to-consumer, Wine Club, and wholesale channels.
- Act as a brand ambassador at industry events, trade functions, and professional forums.
- Deliver regular performance updates and budget reports to the senior leadership team.
Qualifications & Experience
Required:
- Degree in Marketing or a related field, or equivalent professional experience.
- Minimum of five years of marketing leadership experience, within the wine or luxury consumer space.
- Strong expertise in premium and luxury brand strategy.
- Proven ability to lead teams and collaborate across departments.
- Solid financial literacy and a results-oriented mindset.
- Excellent written, verbal, and organizational skills.
- Advanced knowledge of digital marketing platforms, analytics, and customer acquisition strategies.
- High ethical standards and professional integrity.
- Valid driver’s license.
- Willingness to work occasional evenings and weekends.
Compensation
- Competitive salary based on experience and qualifications
- Health Benefits (medical and dental)
VINEYARD FORMAN | GEHRINGER BROTHERS ESTATE WINERY
Vineyard Forman – (Full Time)
About Us
Gehringer Brothers Estate Winery, a distinguished name in British Columbia’s wine industry, invites applications for the position of Vineyard Foreman. Situated in the picturesque Okanagan Valley, our winery reflects tradition, innovation, and a commitment to producing exceptional wines that embody the spirit of our region.
Gehringer Brothers Estate Winery has been crafting award-winning wines for over four decades. Our dedication to our vineyard, and winemaking has established us as a cornerstone of Canadian wine excellence. We take pride in our vineyards, the foundation of our wines, and the passion that drives our team.
Gehringer Brothers Estate Winery has been crafting award-winning wines for over four decades. Our dedication to our vineyard, and winemaking has established us as a cornerstone of Canadian wine excellence. We take pride in our vineyards, the foundation of our wines, and the passion that drives our team.
Position Overview
• The Vineyard Foreman will play a crucial role in overseeing all aspects of vineyard management, ensuring the highest quality of grape production. This position is a diverse and hands-on role. It and requires expertise in viticulture, leadership skills, mechanical knowledge and a commitment to maintaining the health and productivity of our vineyards.
• The Vineyard Foreman will play a crucial role in overseeing all aspects of vineyard management, ensuring the highest quality of grape production. This position is a diverse and hands-on role. It and requires expertise in viticulture, leadership skills, mechanical knowledge and a commitment to maintaining the health and productivity of our vineyards.
Responsibilities
• Supervise daily operations of the vineyard, including pruning, canopy management, irrigation, and harvest activities.
• Manage a seasonal workforce, provide training, direction, and ensuring tasks are completed to a specific standard in a timely manner.
• Monitor vine health and development and assist with implementing pest and disease control measures.
• Collaborate with management and winemaking team to align vineyard practices with wine production goals.
• Maintain and operate vineyard equipment, ensuring its proper care and functionality.
• Develop and implement a vineyard record keeping system.
• Track and report vineyard performance, including yields, soil conditions, watering amounts etc.
• Reviewing current practices, develop and implement practical improvements with a focus on improving vineyard and fruit quality.
• Working in other facets of the business as required by the season.
• Supervise daily operations of the vineyard, including pruning, canopy management, irrigation, and harvest activities.
• Manage a seasonal workforce, provide training, direction, and ensuring tasks are completed to a specific standard in a timely manner.
• Monitor vine health and development and assist with implementing pest and disease control measures.
• Collaborate with management and winemaking team to align vineyard practices with wine production goals.
• Maintain and operate vineyard equipment, ensuring its proper care and functionality.
• Develop and implement a vineyard record keeping system.
• Track and report vineyard performance, including yields, soil conditions, watering amounts etc.
• Reviewing current practices, develop and implement practical improvements with a focus on improving vineyard and fruit quality.
• Working in other facets of the business as required by the season.
Qualifications and Skills
• Proven experience in vineyard management or a related agricultural field.
• Understanding of viticulture practices, including pest control, irrigation systems, and canopy management.
• Strong leadership and interpersonal skills, with the ability to manage and motivate a team.
• Excel at collaboration and works well and contributes positively to team dynamics.
• Mechanical aptitude for operating and maintaining vineyard equipment.
• Proficiency in tracking and analyzing vineyard data.
• Formal qualifications will be looked upon favourably, but not required.
• Flexibility to work seasonal hours and adapt to varying weather conditions.
• Flexibility to work in other facets of the business as required.
• Proven experience in vineyard management or a related agricultural field.
• Understanding of viticulture practices, including pest control, irrigation systems, and canopy management.
• Strong leadership and interpersonal skills, with the ability to manage and motivate a team.
• Excel at collaboration and works well and contributes positively to team dynamics.
• Mechanical aptitude for operating and maintaining vineyard equipment.
• Proficiency in tracking and analyzing vineyard data.
• Formal qualifications will be looked upon favourably, but not required.
• Flexibility to work seasonal hours and adapt to varying weather conditions.
• Flexibility to work in other facets of the business as required.
What We Offer
• Wages of $30-$35/h dependant on experience and qualification.
• Opportunities for professional development and advancement.
• A collaborative and inspiring work environment.
• Employee discounts on our premium wines.
• The chance to contribute to a legacy of award-winning wines.
• Wages of $30-$35/h dependant on experience and qualification.
• Opportunities for professional development and advancement.
• A collaborative and inspiring work environment.
• Employee discounts on our premium wines.
• The chance to contribute to a legacy of award-winning wines.
How to Apply
• We are searching for individuals with a passion for viticulture and a drive for excellence. If you believe you have the skills and dedication to contribute to our winery’s success, we would love to hear from you.
Please send your resume and a cover letter detailing your experience in vineyard management to admin@gbwines.ca, or drop off directly at our cellar door. Applications will be reviewed on a rolling basis until the position is filled.
• We are searching for individuals with a passion for viticulture and a drive for excellence. If you believe you have the skills and dedication to contribute to our winery’s success, we would love to hear from you.
Please send your resume and a cover letter detailing your experience in vineyard management to admin@gbwines.ca, or drop off directly at our cellar door. Applications will be reviewed on a rolling basis until the position is filled.
Contact Information
Gehringer Brothers Estate Winery
876 Road 8
Oliver, BC
Website: gehringerwines.ca
Email: admin@gbwines.ca
Gehringer Brothers Estate Winery
876 Road 8
Oliver, BC
Website: gehringerwines.ca
Email: admin@gbwines.ca
We look forward to welcoming a new member to our team and sharing the passion that defines Gehringer Brothers Estate Winery.
PEOPLE OPERATIONS PARTNER | MARK ANTHONY GROUP
Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers’ lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw® Hard Seltzer, Mike’s Hard Lemonade, Olé Cocktail Co. and Más+ by Messi™—alongside a collection of luxury wineries in the Okanagan Valley, notably Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, and CheckMate Artisanal Winery.
The role:
Due to international relocation, we are looking for a People Operations Partner to be based out of our Mission Hill Winery office in West Kelowna. In this role, you are a strategic human resources business partner to our employees and leaders in Marketing and Guest Experience and will be responsible for full-cycle recruitment, employee relations, onboarding, training and development, succession planning, seasonal employee strategies and performance management. We are a small yet mighty People Operations team who work very closely and collaboratively together to support our collection of Okanagan
wineries including Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane, CheckMate Artisanal Winery, Road 13 Vineyards, Liquidity Wines, Red Barn, and our farming operation Sebastian Farms.
You bring a friendly, authentic, and customer-service based approach. Organization and attention to detail matter to you. People trust you because you operate from a place of fairness and integrity, always seeking the win/win.
You have the ability to work independently, and thoughtfully, and take ownership of your business partnerships. You are empowered to own your work, make decisions, and manage through ambiguity. This role requires maturity, a strategic mindset, a friendly and professional attitude, and the confidence to figure it out, even when you don’t have all the answers.
This role is based in West Kelowna at our Mission Hill winery office and relocation support will be provided to the successful candidate. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements!
What you’ll do:
Total Talent Management
• Provide coaching and guidance to employees and business leaders related to performance management, compensation, organizational change, organization and job design, and other people related topics
• Drive annual headcount planning with your leadership group
• Be part of exceptional employee experiences, leading to long and rewarding careers of top global talent
• Be the first point of contact in People Operations for any employee relations issue within your client groups, responsible for case management of investigations, escalating to Director, People Operations as required
• The design and management of our annual Seasonal People Strategy, supported by a People Operations Coordinator
• Facilitate the Mentorship program for HIPO talent including gaining alignment from the leadership team on potential mentorships, and carrying out training
• Lead the semi-annual succession planning (“Talent Management Review”) process for your client group, and ensure completion of the key takeaways
• Manage people movement activity within your business units – promotions, job changes, and terminations
High Performance Team
• Monthly reporting of People Metrics including headcount and turnover statistics, Reflektive Check-in completion rates, and recruitment/vacancy updates. Leverage this data to make strategic recommendations to the Director, People Operations and Leadership Team
• Drive the Monthly Reflektive Check-in process by monitoring monthly completion rates, periodically reviewing score calibration and comment quality, and completing training with managers as required
• Ensure clear RASCI documentation in place as organizational structures are updated/changed
• Work closely with functional leads to build a Business Case for any headcount allocation or organizational design changes Connected Culture
• Participate in the Annual Engagement Survey Roll-Out and Action Planning Process with your client group
• Assist with the planning of internal events including Town Halls, Holiday Party, and others events
• Proactively cultivate and maintain positive employee relations, a motivated workforce, and an innovative and entrepreneurial culture through team-building events, etc.
What you’ll bring:
• Minimum 5+ years of progressive Human Resources experience
• Completed Bachelor’s Degree in Business, Commerce, Human Resources or related from a recognized institution
• Experience advising and leading through complex people issues, including investigations
• Must hold a valid driver’s license as local travel is required
Who you are:
• Ability to work in a fast-paced and constantly evolving environment
• You are comfortable being in front of groups, facilitating learning & developmentsessions and onboarding
• A natural trust-builder, leading with authenticity and passionate about the employee experience
• Strong problem-solving and analytical skills
• Exceptional communication skills, and ability to influence cross-functionally
• High level of integrity with the ability to handle confidential information in a professional manner
• An innovator: You have fresh ideas, and are ready to bring them to the table.
Why Join Us?
Mark Anthony is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. The typical hiring range for this position is $75,000 – $95,000 annually complemented by a bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education.
As part of our Total Rewards program, we are also proud to offer:
• Company-matched RRSP contributions
• Extended health, dental, and mental health plans with 24/7 access to a primary care physician via Lumino Health
• Maternity & Adoption Leave Top Up and Paid Secondary Caregiver Leave
• Paid time off
• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with
internationally renowned resources like Franklin Covey and Lumina.
____________________________________________________________________________________
At Mark Anthony, we exist to Unearth the Extraordinary:
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations.
We are:
Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from ourproducts and processes to our plants and people.
Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants
How to Apply: Resumes can be sent to rbhangoo@markanthony.com
ONGOING PHOTOGRAPHY MODEL CASTING CALL | WGBC
Ongoing Photography Model Casting Call
Story
Couples enjoying wine and food tourism experiences safely indoors and outdoors i.e. tasting room visits, vineyard strolls, restaurant dining, scenic viewing, and various wine activities from hiking to yoga.
General Information
Filming Location: Kelowna to Penticton, BC
Required
All couples: Couples between ages 30 – 60, comfortable on camera, swirling, smelling wine.
Ethnicity: All Ethnicities
Release Form: Release forms will need to be signed and submitted in advance of photoshoot.
Information: Models with past photoshoot experience preferred, relaxed in front of a camera, creative, able to provide a wardrobe with options aligned with wardrobe guidance document.
COVID-19: In accordance with current COVID-19 provincial restrictions couples must be from the same immediate household or within the same core bubble and able to transport themselves to photoshoot locations from Kelowna to Penticton.
Compensation: $25 / hour and BC wine gift package. Invoice with times to be submitted at end of shift.
Who We Are
For us, being grounded is where it all begins. While our wine regions in British Columbia are distinct, they share rich, bountiful landscapes that deepen the bond between people and this place. Our unique cool-climate terroir provides premium conditions to produce exceptional wine, while the awe-inspiring beauty at every turn is cherished by visitors who arrive from near and far. Our winemakers are down-to-earth, with the grit, experience and refinement to make wines that are a lasting expression of the place where they were grown and crafted. Our wines stimulate the senses, bringing you back to the moment, and back to yourself.
The Wines of British Columbia represent the unique, welcoming and diverse people of our wine industry in British Columbia. We are an authentic voice that expresses the unique qualities of our breathtaking wine regions. Our overarching role is to oversee and represent the main facets of the British Columbia wine industry. These include “Certified 100% BC grape wine” and the “Wine Regions of British Columbia.” These are seen as core branded products or offerings of the Wines of British Columbia Master Brand. We are confident, stimulating, grounded and breathtaking.
Next Steps
Interested models should submit their headshots, photos and cover letter outlining qualifications to info@WineBC.com.
We thank all applicants in advance, however, only those selected for the photo shoot will be contacted. No phone calls, please.
WGBC Member Wineries can Submit Job Postings by…
Please include the following information:
- Job Title
- Job Description/requirements, etc.
- Information on where/who applicants should send info/application to
- Winery posting expiration date
- Submit your job opening to Info@WineBC.com
SOCIAL RESPONSIBILITY
Members of the WGBC are proud of their wines and are committed to ensuring their wines are promoted and enjoyed responsibly by those adults who choose to consume them for the continued enjoyment and prosperity of the BC wine industry.
To explore more and access resources visit resources.therightamount.ca
To explore more and access resources visit resources.therightamount.ca
